INDUSTRIES

Digital Marketing & Advertising

AI-Powered Marketing Analytics & Campaign Optimisation Solutions

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Turning Fragmented Campaign Data
Into Measurable ROAS

We help digital marketing organisations solve complex campaign optimisation and cross-platform attribution challenges through cutting-edge AI and predictive analytics solutions. Whether it’s building performance prediction models across Google Ads, Facebook, and TikTok, or creating intelligent marketing analytics platforms that deliver instant insights from millions of campaign data points, our team understands the specific demands of modern digital advertising.

AI-Powered Performance Prediction

Advanced machine learning models for advertising performance prediction across major platforms. Our predictive analytics identify optimal campaign timing, creative formats, and budget allocation strategies using sophisticated time series analysis and feature engineering.
Multi-Platform Marketing Intelligence

Comprehensive analytics platforms that unify marketing data across various channels. Using graph databases and AI-powered insights, we enable natural language querying of complex marketing performance data for instant strategic insights.
Campaign Optimisation Automation

Real-time recommendation engines that analyse campaign performance patterns and automatically suggest optimisation strategies. Our solutions integrate predictive insights with actionable recommendations to maximise return on advertising spend (ROAS) across all platforms.

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WHAT WE SOLVE

Industry challenges
we solve

These are common challenges we see our clients facing and we help solve them using our technical expertise.

Multi-platform campaign performance optimisation
Attribution modelling and cross-channel customer journey analysis
Real-time campaign adjustments based on predictive performance insights
Fragmented marketing data across multiple platforms and markets preventing effective analysis
Manual reporting processes slowing down campaign optimisation decisions

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TESTIMONIALS

Don’t take our word for it,

Hear from
our partners.

Discover what our clients say and how
we worked with them.

Your data team, without the full time hire.

The team are absolutely fantastic. Right from our first interaction with them you could tell that they really knew what they were doing, and were committed to making the outcome of the project align perfectly with our expectations. I've worked with a number of organisations in this space over the years and they stands head and shoulders above the rest.

Simon Frazier, Head of Marketing & Data Innovation, IPA
I loved working with the team. It's a terrible cliche but they felt like an extension of my own technical team; adept data scientists willing to listen to the problem, learn about prior art and iterate to a solution with rigour and integrity. If you've got a gnarly analytic challenge that matters to your business give them the chance to think about it.

Sameer Modha, Measurement Innovation Lead, ITV
The team played a fundamental role in building out the modelling framework that underpins our architecture in the United States, undertaking complex programming activities from day one, and quickly becoming a core part of the team. They come highly recommended and we have used them many times since.

Tom Harper, Director, Baringa Partners
Working with this team over the last two years has been spectacular. The quality of talent was superb, and the care and detail put into each project's success really made me feel like they believed their success hinged on mine. No matter what challenge I've thrown them into, they march in with smiles, and out with results. I look forward to many more years of collaboration.

Patrick Mazzotta, Regional Head of Analytics EMEA, Essence
We regularly use the team and they have always been a trusted, well liked and valuable addition to the team on various projects. The quality of work is outstanding and they always go the extra mile in the delivery of projects. Their technical know-how, ability to introduce innovation and a fresh perspective has enabled us to deliver projects to a high standard and on time.

Richard Groombridge, CGeog, Strategic Product & Data Development Manager, Geoplace
This team are a joy to work with. Their pool of talented data scientists have helped us grapple with some very challenging data problems and given us insights that are directly contributing to a safer London.

Andy Mobbs, Head of Business Intelligence, London Fire Brigade
I've always enjoyed partnering with Andrew and his team. He has a great understanding of what we need and his team are talented data scientists many of whom have been working with us on long standing engagements. Thanks Andrew!

Adam Palmer, Director, Baringa Partners