FloreData: ChatPoints

Your UK Media Landscape,
Answered Instantly.

ChatPoints puts the full power of IPA TouchPoints survey data at your fingertips. No technical know-how required. Just ask your question in plain English and get the insight you need in seconds.

Book a Demo Call How It Works

Figures are illustrative only to respect the TouchPoints IP rights.

Built on IPA TouchPoints TP16: the UK’s leading media diary panel. Every answer sourced from the data, never from the model.

The Problem

The Old Way Is Slowing You Down

Unlocking TouchPoints insights means manually building cross-tables: a slow, painstaking process that demands specialist knowledge of which tables to pull and how to read them. It is a bottleneck that slows down decisions and locks insight behind expertise.

The old way

Manual cross-table building for every question

Specialist knowledge required to pull the right tables

Hours of work for a single insight

Insight locked behind expertise

With ChatPoints

Ask in plain English. No filters, no table-building

Answers in seconds, not hours

Ask follow-up questions immediately

Available to everyone on the team, not just data experts

A Different Experience

ChatPoints removes the friction entirely.

Whether you are a seasoned researcher or a first-time user, ChatPoints turns complex media data into instant, understandable answers so you can focus on the insight, not the process.

Ask naturally

No filters, no table-building, just conversation. Ask your question exactly as you would ask a colleague.

Get answers fast

Insights delivered in seconds, not hours. ChatPoints queries the panel and explains what the metrics actually mean.

Keep digging

Ask follow-up questions and get instant answers, just like chatting with an expert who knows the data inside out.

What You Can Ask

Any question. Any audience.

From broad media habits to specific daypart and demographic cuts. If the data is in TouchPoints, ChatPoints can answer it.

What are 16 to 34s watching on a Saturday morning?

How does mood vary by daypart for commuters?

Which touchpoints reach ABC1 women most effectively?

How does screen time differ between working parents and non-parents?

Features

What you gain with ChatPoints

ChatPoints does not add data. It unlocks the data you already have.

Plain English answers

No SQL, no filters, no table configuration. Just ask and get a clear, readable answer.

Charts and tables included

Every answer comes with visualisations ready to share or drop straight into a presentation.

19 audience presets

Curated demographic segments built in. 16-24s vs all, dayparts, working parents and more. No manual setup.

Strictly data-grounded

Every answer is sourced from actual panel rows. ChatPoints never uses model training data to fill gaps.

Who It’s For

Built for TouchPoints subscribers

Whether you use TouchPoints every day or only when a brief lands on your desk, ChatPoints gives you the answers without the friction.

Media planners and strategists

Get audience insight during a brief without waiting on your data team. Ask the question mid-meeting and have the answer before the call ends.

Researchers and insight teams

Stop spending hours in cross-tables. Ask follow-up questions on the fly and spend your time on analysis, not extraction.

FAQ

Common questions

Do I need an IPA TouchPoints subscription to use ChatPoints?

Yes. ChatPoints is built on top of the IPA TouchPoints TP16 panel data. You need a valid TouchPoints subscription to access the underlying data.

What data does it cover?

The full TP16 diary panel: activities, locations, company, emotions and media touchpoints across half-hour timeslots by day of week. 15.6 million rows of UK panel data.

How accurate are the answers?

Every answer is sourced directly from a query against the panel data. ChatPoints will not answer from memory or training data. If the answer is not in the panel, it says so.

Can I export charts and tables?

Yes. All charts and tables can be exported and used directly in presentations or reports.

How is this different from building cross-tables manually?

Cross-tables require you to know which variables to pull and how to configure them before you get an answer. ChatPoints works the other way. You start with the question and it does the data work for you.